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"Just a quick note to thank you for your continuous professionalism and creative genius with the ability to meet deadlines. Together we even achieved Peugeot Ad of the Month with our ‘Hot Couple’ ad on the 207GTI and 207CC. I look forward to working with you and the team in 2008."

Mark Joosten,
Brighton European

Outdoor

Billboards, bus backs and larger than life message boards are one of the most creative, memorable and high impact ways of reaching an audience when they're out and about.

Outdoor activity is recognised globally as the most challenging yet rewarding creative advertising tool. At its heart is the ability for good creative to command total attention and cut through all other stimuli that surrounds a person in the outdoor environment.

Outdoor advertising at its best achieves direct communication with consumers:

  • Where they live, work, playWhere they drive and shop
  • Where they commute
  • Where they congregate
  • Broad market reach and high, efficient frequency
  • 24 hours-a-day, 7 days-a-week presence
  • Cost-efficiencies that are unachievable using any other mainstream medium
  • Ability to reach markets and/or demographic profiles considered difficult or too expensive with other media
  • A perfect strategic add-on/extension with other media activity such as television and radio
  • A stand-alone advertising launch vehicle
  • A reminder medium when other activity tapers off
  • Communication to markets that other media cannot reach
 
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