Marketing

Salefest has the strategic, analytical and creative skills to provide effective and efficient marketing solutions to the challenges presented in the marketplace.Our core competencies include direct mail, data management, loyalty marketing, telemarketing and direct sales.

Salefest has created many highly effective direct mail and letterbox drop campaigns using our established relationships with printers and distributors to deliver catalogues and flyers at the lowest possible price.

LETTERBOX MARKETING WHY IT MAKES SENSE (AND PLENTY OF DOLLARS)
Letterbox marketing is one of the most effective and cost-effective means of reaching your customer base. You can reach 20,000 homes for less than $5000.

Letterbox marketing allows you to target your desired audience. You can reach your audience where they live, meaning you're only paying to advertise to the people most likely to buy from you.

Catalogues continue to be more effective than other media in optimising the marketing dollar and delivering customers through the door.

They do this through:

Increased retention - they stay in the household longer and provide multiple opportunities for review and subsequent action.

Readership - they are read at a time and place suited to the decision-maker and as a result deliver maximum propensity to act.

Preference - they are the first source of information used by a large proportion of decision-makers and outperform other media in all categories Utility/function - they offer immediacy and functionality second to none and arm the consumer with information, a.k.a. ammunition.

For the smart marketer, catalogues, as part of an integrated multiple media campaign, are a cost-effective and underrated medium essential to marketing success.

LOYALTY MARKETING
It is a marketing truism that 80 percent of your business comes from 20 percent of your customers. Retaining customers is crucial to the success of any business. Marketing to your existing customers is far cheaper and delivers a higher return than trying to create new customers. One of the best means of retaining customers is to reward them for their loyalty. Salefest has created scores of successful campaigns designed to do just that.

DIRECT SALES
We can conduct direct sales campaigns through our telemarketing department and/or via direct mail and letterbox drops. With our vast database management abilities, we can target campaigns in order to achieve the greatest effect.