Media Buying
To ensure that Salefest clients
get the biggest bang for their media buck, we work
with Guru Media, a fully-resourced buying agency with
access to the full suite of research and planning tools.
These privileges are normally only available to national
advertisers such as telcos, auto manufacturers and
major retailers.
We attain for our clients the best
rates and deals across all media, from print to radio,
television and outdoor.
With Guru Media we can:
| • |
Make marketing
across media platforms more efficient by exploiting
synergies |
| • |
Tap media
sales expertise across online, magazine, radio,
event and direct response |
| • |
Leverage
peer-group collaboration to fine-tune marketing-spend
allocation |
| • |
Create insightful,
attention-capturing media |
| • |
Consider
your customers' pre-purchase behaviour and alternatives |
| • |
Gather insights
into your customers' lifestyle demands beyond
your specific relationship |
| • |
Use tactical
timing of multiple media execution |
| • |
Attach a
creative mechanism for capturing the sources
of marketing success |
| • |
Broadcast
vehicles for priming the market of potential
business relationships |
| • |
Print vehicles
for educating the customer and qualifying the
best candidates |
| • |
Web-based
vehicles for follow-up and action-oriented execution
with qualified prospects |
| • |
Face to face
event vehicles for retention and highly qualified
prospects |
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