Outdoor
Billboards, bus backs and larger
than life message boards are one of the most creative,
memorable and high impact ways of reaching an audience
when they're out and about.
Outdoor activity is recognised globally as the most
challenging yet rewarding creative advertising tool.
At its heart is the ability for good creative to command
total attention and cut through all other stimuli that
surrounds a person in the outdoor environment.
Outdoor advertising at its best achieves
direct communication with consumers:
| • |
Where they
live, work, play |
| • |
Where they
drive and shop |
| • |
Where they
commute |
| • |
Where they
congregate |
| • |
Broad market
reach and high, efficient frequency |
| • |
24 hours-a-day,
7 days-a-week presence |
| • |
Cost-efficiencies
that are unachievable using any other mainstream
medium |
| • |
Ability to
reach markets and/or demographic profiles considered
difficult or too expensive with other media |
| • |
A perfect
strategic add-on/extension with other media activity
such as television and radio |
| • |
A stand-alone
advertising launch vehicle |
| • |
A reminder
medium when other activity tapers off |
| • |
Communication
to markets that other media cannot reach |
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