Charles Bayer

National Creative Director

Heading up the Salefest creative team is Charles Bayer, a man with decades of experience in the world of advertising. As the former creative head of McCann Erickson, there is no account too large or difficult for Charles to tackle.

Blessed with a quick wit and a fountain of knowledge, he has spearheaded scores of successful and award-winning campaigns. Charles is equally adept working in print, television, radio or outdoor advertising. Whether devising a national television campaign or designing a brochure, he has a knack for a slogan or a line and a visual sense second to none.

Charles works closely with our dedicated and talented team of designers to ensure everything we produce is striking, fresh and professionally finished.

As creative director Charles has been responsible for some of the automotive industry's most memorable advertising campaigns for Holden, Ford and Isuzu General Motors, and slogans such as 'Beep, beep Barina'.

In addition to Charles's extensive automotive experience he has produced successful campaigns for The Age, Bang & Olufsen, AV Jennings, RAAF, Telecom and L'Oreal.

Since he joined Salefest in 2001, Charles has developed advertising and sales promotions for Honda Australia, Holden Special Vehicles, Baker's Delight, AADA (Australian Automotive Dealer Association) and many automotive dealers in Melbourne, Brisbane and Adelaide.